1) forget ‘social media strategies’ - think people-centric business strategies
2) forget marketing - think customer happiness
3) forget influencers - think enthusiasts
4) forget campaigns - think learning cycles
5) go deeper than trust - raise wuffie

Tämä on kiertänyt jo kaikkialla, mutta onhan tämä jonkinlaisena disclaimerina pakko postata tännekin. Käyntikortissani tosin lukee “social media specialist”, ei “guru”. Ja hei, se on ihan eri juttu.

When masses of people who own the means of production work toward a common goal and share their products in common, when they contribute labor without wages and enjoy the fruits free of charge, it’s not unreasonable to call that socialism.
Most of us who study the new technologies of interaction, collaboration, and collective intelligence agree that they have great potential to enable more open systems for creating economic value. But we need to be very careful with our claims about how closed things are at present. It’s not useful to present our current system a fundamentally closed one in which firms work only within themselves to create value. That’s not a helpful strawman; it’s a counterproductive caricature.