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“And Twitter isn’t a movie, or a newspaper, or a desktop productivity tool. It’s not clear to me what analogy from the recent or distant past we should look to when thinking about Twitter, but it’s something more foundational. It’s like Unix. Twitter is a great embodiment of a small set of principles that could define the future of social tools and the cultural norms that grow from them. The open follow model, streaming, and the micro format of 140 characters set a core baseline for functionality, and the open APIs invite others to create new applications and appliances that extend the core. It took twenty years for Unix to spread from a research toy to the backplane of the world’s business servers. I bet it will take only five years for Twitter to grow into the backplane of the social web.”